Are you using the right Job description keywords?
Recruitment and search engine optimization (SEO); is there a connection? The answer is simple; Yes! Thanks to SEO, your vacancies will be visible online to organic search traffic. You have to make sure you use the right job description keywords, but how exactly do you do that? How to outrank your competitors? I will answer these questions and give you tips to put them into practice. Let’s organically boost the reach of your vacancies!
Online Marketing vs. Recruitment
Online marketing is becoming increasingly important. Of course, many entrepreneurs want to prevent potential customers from choosing the competitor. By ensuring improved online visibility and findability, you can ensure that you are found earlier than the competition. You do this by using various components of online marketing.
But what if we change the above situation into an open vacancy for which you are looking for a suitable candidate? In that case, you, first of all, want your vacancy to be found, but in this situation, you would rather have that suitable candidate apply for you instead of a competitor. It is therefore also important for recruitment to be visible online. With the tips below, your vacancies will become visible. Let´s get started right away!
1. The right job description keywords
The first important step in writing the vacancy text is determining what the target group is looking and searching for. Utilizing a (small) keyword research you can quickly find out which search terms are used to find your vacancies. Your vacancy must match the search terms that your target group uses when they are looking for work. That’s when your website or vacancy needs to be found!
Great tools for job description keyword research and SEO optimization:
2. Use the correct vacancy title
Often the job titles and the chosen job description keyword are the same, but that is not always the case. It is possible that the terms you use internally do not contain any search volume at all. That is a problem, the vacancy is not found well. In addition, clearly state in the title what you are looking for. Do not use self-created terms such as ‘Digital Prophet’ or ‘Chief Troublemaker’, but rather general job titles. This is directly good for tip 4; Make your vacancies ‘Google for Jobs proof’. Always look at the keyword research conducted for relevant search terms. Use Google Trends to compare the search volume of the job description keywords.
3. Include job description keywords in the vacancy
Of course, you want to make it clear in the vacancy what the candidate will do and what employment conditions go with it. In addition, you also paint a picture of the candidate you are looking for. It is also good to process the right keywords in the vacancy text and especially in a promotional intro. This is the place where you have the reader’s attention and you have to entice him or her to read more of the vacancy. But not only a potential candidate reads this first paragraph, but also Google to determine whether the vacancy is relevant to the used job description keywords. Reason enough to include the keyword (and any synonyms) in the vacancy!
4. Make your job openings ‘Google for Jobs proof’!
Google for jobs is Google’s job board in which vacancies are collected and displayed. In vacancy-related searches, the vacancies are given a prominent place above the normal search results in Google. Ideal if you want to increase your reach for your open vacancies. Make your vacancies directly available for Google for Jobs. How? Prepare your job or career site for Google!
5. Find a balance between a text aimed at a candidate or a search engine
Always focus on the balance between writing a job description for the search engine or the candidate. If the focus is only on convincing the candidate, there is a chance that you will miss out on organic traffic. If you focus on writing for the search engine, there is a chance that the vacancy does not match the needs of the candidate. The right balance is best in this regard and ensures more relevant applications.
6. Add images and videos
Images and a video have a positive influence on the attention and attractiveness of your vacancy. It offers the potential employee a first impression of your company and work atmosphere. Always use a relevant alt tag with the images so that Google is also able to ‘read’ the image. Use the job description keywords in the alt tag.
7. Refresh often
Did you put the vacancies online with the help of my tips? Then I have one last tip for you. Update your vacancies regularly. Google likes a page that is up to date and will rank it higher. Change the layout of your vacancy or post a blog article on the website. This ensures continuation and makes your website ‘active’.
Get started yourself!
Immediately start performing search engine optimization (SEO) for recruitment. Do you want more reach on your vacancies and can you use help with this? Please feel free to contact me. I’d be happy to help you!
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