Do you have trouble drawing up a good candidate persona? I’m going to help you! The persona helps with targeting your audience with the right message on the right channels to create the ultimate candidate journey. This blog explains what information you need to draw up a good candidate persona. Before you start with a …
Employer branding is not just a beautifully designed vacancy page or a one-off social media campaign. Employer branding is primarily about retaining current employees. Together with your team, you ensure that you are an attractive employer for talent and that you are different from the competition. The term “employer brand” is a collective term for …
As an HR and recruitment professional, do you know what goes on in the candidate’s mind when choosing a new employer? How can you meet their expectation? And how can you top it? In this blog, I provide more information about the first four steps of the candidate journey to everyone involved in recruiting new …
A career site can be the distinguishing factor that makes potential candidates choose your organization. A must have in the tight labor market we find ourselves in today. In this blog I share the 5 elements that make your career page convincing and converting. AirBnB, Pinterest, Nike and Spotify. Big brands with one common denominator: …
5 essential elements for a converting career site Lees verder »
A lot of organizations want to jump on the Employer Branding trend. I think this is a great development but unfortunately most organizations start at the end of the marketing process: making videos for social media. Before you start with Employer Branding and Job Marketing, it is important to answer the question: What is Recruitment …
