Recruitment Marketing and Talent Sourcing: The winning strategy in 2022
Is your recruitment strategy future-proof? It’s no secret that the future of work is changing, and companies are feeling the pressure to adapt. It’s not enough these days to fill open positions with qualified candidates; companies need a strategy for attracting top talent. Recruitment Marketing and Talent sourcing are two key tools in this game, and if you’re considering how to fill your open positions, you shouldn’t go without either of them!
In the talent market, marketing has always been a fundamental need to attract suitable candidates. However, it is often difficult for organizations to create the perfect marketing mix for the talent market. In this article, you will learn about Recruitment Marketing and Talent Sourcing, the winning combination for your recruitment strategy in 2022.
What is Recruitment Marketing?
Recruitment Marketing is the combination of Employer Branding and Job Marketing. The end goal should be the same: attract talents for your organization. Qualified applicants that know your Employer Brand and actively apply for your jobs.
With employer branding, you position your organization as an employer in the market. You show the value you have to offer and how you stand out from the crowd. Very important, this puts you on the radar of the latent job seekers. Think of this as the promise your company makes to both potential and current employees.
In job marketing, the focus – the name says it all – is on the vacancy. You market a specific role in a specific team to a specific target group. So you are already one step further in the process. Where in employer branding you mainly focus on creating a good brand image, with Job Marketing you mainly want to get job applications out of your efforts.
What is Talent Sourcing?
Talent sourcing refers to the process of identifying, researching, generating, and networking with potential job candidates in order to convert individuals into job applicants. The broader task of talent sourcing is to create a consistent flow of highly-skilled applicants.
Talent sourcing is the starting point of the recruitment process. The goal of talent sourcing is, at its most basic, to convert latent job seekers into applicants. To fill a robust pipeline for the recruiters.
A talent sourcer focuses on generating candidates for a number of open vacancies. The sourcer works closely with the recruiter, to discuss the quality and quantity of candidates in the pipeline.
The winning combination of Recruitment Marketing and Talent Sourcing
Recruitment marketing and talent sourcing is a proven strategy that can give your organization that competitive advantage.
Recruitment marketing is all about creating a positive brand image for your organization that will make potential candidates want to work for you. Talent sourcing is about finding those hidden gems – the candidates who may not be actively looking for a job but would jump at the chance to work for your organization. Combining these two strategies is the winning formula for attracting and hiring top talent.
Is your Recruitment Strategy future-proof?
Do you already combine the strength of Recruitment Marketing with the power of Talent Sourcing? All though both are recruitment related, they are very different and require the needed knowledge and expertise. Want to make sure your recruitment strategy is future-proof? Check out my blogs and register for my monthly newsletter! Have any questions or just want to spar with me about your strategy? Send me an e-mail